Privacy Policy

1. Introduction

Dux AI ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website and services.

By submitting your information through our contact form, you agree to the terms of this Privacy Policy.

2. Information We Collect

When you contact us through our website, we collect:

• Name (required) — to address you personally
• Email address (required) — to respond to your enquiry
• Business or role (optional) — to understand your context
• Message content (required) — the details of your enquiry
• Consent record — timestamp of when you agreed to our data processing

3. How We Use Your Information

We use your information to:

• Respond to your enquiry
• Understand your business needs to provide relevant advice
• Follow up on our conversation if you request it
• Improve our services based on the types of enquiries we receive

We will never sell, rent, or share your personal information with third parties for their marketing purposes.

4. Legal Basis for Processing (GDPR)

If you are in the European Economic Area (EEA) or United Kingdom, we process your personal data based on:

• Consent — You have given explicit consent by checking the consent box on our contact form
• Legitimate interests — To respond to enquiries and operate our services, where this does not override your rights

5. Data Storage and Security

Your data is stored securely using industry-standard cloud services. We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

We retain your information for as long as necessary to respond to your enquiry and provide our services, or until you request deletion, whichever comes first.

6. Your Rights

You have the right to:

• Access — Request a copy of the personal data we hold about you
• Rectification — Request correction of inaccurate data
• Erasure — Request deletion of your data ("right to be forgotten")
• Withdraw consent — Withdraw your consent at any time
• Data portability — Request your data in a machine-readable format
• Object — Object to processing of your data in certain circumstances

To exercise any of these rights, please contact us.

7. Cookies and Analytics

When you first visit our website, we ask for your consent before setting any non-essential cookies. You can accept or reject analytics cookies using the banner that appears on your first visit.

If you accept, we use the following services:

• Google Analytics 4 — to understand how visitors use our site (pages visited, time on site, traffic sources). Google Analytics sets cookies including _ga and _ga_*.
• Microsoft Clarity — to see how visitors interact with our site through heatmaps and anonymised session recordings. Clarity sets cookies including _clck and _clsk.

These services help us improve our website. No analytics data is loaded if you reject cookies or until you give consent.

Withdrawing consent: You can change your cookie preferences at any time by clicking "Cookie preferences" in the footer of any page, or by clearing your browser's local storage for this site.

8. Email Marketing and Communications

We offer free tools on our website, including an AI Readiness Quiz and a Time Waste Calculator. When you use these tools, we collect your responses to generate your results. If you provide your email address, we store it alongside your responses.

Opt-in only: We will only send you marketing emails if you explicitly tick the consent checkbox when submitting your email. This checkbox is never pre-ticked. You can also subscribe to our newsletter via the signup form in the footer of our website.

Our email communications are sent via Beehiiv, which acts as our email processing partner. Beehiiv stores your email address and subscription preferences on our behalf. Their privacy policy is available at beehiiv.com/privacy.

Unsubscribing: Every email we send includes an unsubscribe link. You can also request removal of your data at any time by contacting us. We will delete your email address and associated quiz or calculator data within 30 days of your request.

9. Third-Party Services

We may use trusted third-party services to store and process your data (such as cloud hosting and email delivery providers). These services are bound by contractual obligations to keep your information secure and confidential.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by updating the "Last updated" date at the top of this page.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us.